Site analysis · Eastside, Riverside, California
2731–2871 University Avenue
Seven parcels and 1.9 acres on the avenue that joins Downtown Riverside to the university.
The verdict Draft
A strong site for mixed-use infill, if it is designed around the street edge and its neighbors.
Final wording to be agreed by the group on Wednesday.

01Context
A corridor between two anchors.
University Avenue is the street that ties Downtown Riverside to the campus. The site sits about a mile from one and a mile and a half from the other.
Seven contiguous parcels form a long rectangle with its full south frontage on University Avenue, a major commercial corridor near the city’s historic districts. Park Avenue closes the west end, Mission Inn Avenue and single-family houses sit to the north, and Victoria Avenue bounds the east.
The block belongs to the Eastside, one of Riverside’s oldest neighborhoods, with a history of racial and economic segregation and a clear set of present-day priorities: cultural preservation, economic opportunity and development that does not displace the people who live here.




02Layers
Twelve ways to read one block.
Each diagram isolates one force acting on the site. Choose a layer and the sheet pans to it.

University Avenue carries the corridor’s through traffic, about 21,800 vehicles a day. Park Avenue and Victoria Avenue give secondary access; pedestrian routes run along the frontage.
03Time
Thirty-five years of plans.
The city has been planning for this block since 1991. The next chapter was approved this year.
Zoning and streetscape changes along University Avenue set the corridor’s direction.
The University Avenue Specific Plan is adopted, linking Downtown and the campus.
The Redevelopment Agency buys the parcels, assembling the block.
Redevelopment attempts and community input; no project proceeds.
The land is declared surplus and mixed-use proposals are sought.
Agreements for redevelopment are approved.
Fig. 07 · Then and now
The same block, two moments.
Drag across the image, or focus it and use the arrow keys.

ThenNowFig. 07Placeholder pair. Left: historic Riverside mural, photograph © 2024 Andrew Schnell. Right: current site plan. Two matching top-down aerials (Google Earth Pro) replace these on Wednesday.
04Findings
What the site gives, and what it asks.
The analysis points one way: a block that opens to the avenue by day and shelters its residents from it by night.
Opportunities
Create a gathering place. Activate the street edge. Enhance mobility.
Challenges
Mitigate noise. Manage stormwater. Design for seismic safety.
Sun over the site · live
Where the sun is above 2731 University Avenue right now, and how high it climbs today.
Calculating the sun’s position over the site…
Why it matters: the long south frontage on University Avenue takes the sun all day. In June it stands almost straight overhead, so the street edge needs deep shade; in December it drops low enough to reach far into south-facing rooms.


05Point of view Draft
Is the site advisable for the client? Our answer, and the conditions attached to it.
Build here: a walkable, community-first mixed-use project that shields itself from University Avenue’s noise and heat.
With conditions
Active ground floor and patio setbacks on the avenue; quiet, shaded program toward Mission Inn Avenue.
A public corner at Park Avenue that the neighborhood can use without buying anything.
Housing that includes the Eastside households already here, not only students.
Shade, stormwater and seismic strategy designed in from the first sketch, not added later.
The group settles the final wording and conditions on Wednesday.